About Us
From the ground up in 2015, ESON has focused on providing wonderful taste experiences, as a alternative to help smokers overcome their reliance on tobacco combustible cigarettes. Compatible with most devices, our NEAFS Sticks have grown in popularity around the world. Continue reading below to learn more about the ESON and our NEAFS brand.
Our Values
1. Innovation
Innovation drives everything we do. Through advanced R&D, we’ve crafted a unique blend of natural tea leaves, offering a groundbreaking alternative to tobacco. Our innovative approach delivers the full nicotine experience with 90% less harm, while introducing a wide range of flavors for a truly satisfying and safer smoking experience.
2. Quality Assurance
Quality is our top priority. From raw material sourcing to production and development, every step undergoes rigorous testing to ensure the highest standards. Our products are certified by leading global laboratories and meet or exceed regulatory requirements in every country where NEAFS is available.
3. Commitment
Our commitment is to lead the industry with best-in-class products, flavors, design, technology, and consumer experience, backed by scientific research. Your safety and satisfaction are our top priorities, and our ongoing R&D ensures we remain at the forefront of this evolving industry.
NEAFS Technology
Herbal sticks, part of the tobacco industry, are growing in popularity, particularly in Japan, where they comprise about 5.5% of the cigarette market. Other countries like Russia, China, and various European nations are also seeing increased use, though awareness and usage in the UK remain low. This trend is expected to change as the products become more familiar in the UK and Central Europe.
NEAFS products aim to reduce harm by eliminating tobacco combustion, which is a significant cause of smoking-related harm. However, conclusive evidence on their safety is lacking, as many leading brands still use tobacco. Research on these products has largely been conducted by the tobacco industry, leading to calls for further independent studies.
NEAFS sticks are made from herbs and tea leaves, not tobacco. They are infused with synthetic nicotine and heated through a device, avoiding the harmful toxins associated with traditional smoking. This allows for a more flavorful nicotine experience with a variety of flavors.
Our Mission
At NEAFS, our mission is to redefine the nicotine experience by offering innovative, tobacco-free alternatives that prioritize consumer well-being, satisfaction, and sustainability. We are committed to delivering high-quality products that provide a safer, more comfortable nicotine experience, empowering our customers to make informed lifestyle choices without compromising on taste or convenience. Through continuous innovation, ethical practices, and a focus on consumer needs, we aim to lead the future of nicotine alternatives globally.
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